Those who know Kim’s taste will know that a DSM x Nordstrom’s shop-in-shop is a neat summation of her style. A longtime Comme des Garçons customer, Kim is a retailer with a shopper’s eye, curating the best of designers large and small within Space. As she tells it, partnering with Dover Street Market was natural as they share a mission of bolstering new talent. “DSM has the ability to help grow those new businesses. I think that that foundation and that support is just phenomenal. I want to be able to support DSM’s support of these designers,” she says. “I think our Space customer is extremely curious and knowledgeable about what’s out there too, and they are always looking for newness. We are excited to introduce them to these brands.”
The link-up between retailers not only has the potential to introduce the check jerseys of Guadalajara’s Liberal Youth Ministry or the collaged tops of Singapore’s Youths in Balaclava to new audiences, but also to set the groundwork for a more collaborative and agile retail landscape, where stores work together rather than compete for product.
“We want to support other retailers and other fashion brands, just as much as we want our own retail to succeed,” Kim says. “Dover Street has this incubator platform where they’re supporting and creating viable businesses for young and emerging global fashion designers, who all have these compelling, interesting, and awesome messages. We support all of that at Nordstrom—and we don’t just live in this bubble where we’re Nordstrom and all this stuff has to come through us. We think about retail as a place where a customer can come and feel emotionally connected to us because we’re giving them compelling stories through all of the different brands and other retailers.”
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